Jim graduated from the University of Cincinnati in 1972 with a major in Finance and a minor in Insurance. He entered the insurance industry in 1974. Jim worked with his father James G. Rust Sr. for 31 years, and now works with his son Christopher. Jim enjoys summering and sailing in Traverse City Michigan.
Christopher graduated from the University of Cincinnati in 2010 with a BA in History. After working in Los Angeles doing radio promotion for an independent record label, Chris joined his father in the business in 2012. Chris enjoys going to local sporting events and fishing in his spare time.